Automatically load more products as customers scroll through a collection
Infinite pagination improves the browsing experience by loading additional products automatically as the customer reaches the bottom of the page. This eliminates the need to manually navigate between pages and creates a smoother, more continuous shopping flow.
This feature is especially beneficial for stores with large product catalogs, where traditional pagination can interrupt discovery and reduce engagement.
Infinite pagination is supported on:
Collection pages (via the Collection Products section)
Search results pages
Infinite paginaion - Collection page
Theme Behavior
Within the theme settings, you can easily enable or disable infinite pagination, as shown in the screenshot above.
Enabled: Products load automatically as the customer scrolls.
Disabled: Standard numbered pagination is displayed instead.
This flexibility enables you to select the browsing experience that best suits your store’s structure, performance objectives, and customer behavior.